SOM-HI! - GIRONA, LET’S GO!
This collection explores the cultural identity of Girona as both a world-class cycling destination and vibrant local community.
The creative intent is to reflect the local character of the region through a typographic system built from two interconnected layers.
The first references Girona’s landscapes, regions and iconic routes, mapping the rides and landmarks that define the territory.
The second captures phrases and expressions overheard on the streets shared by the local Catalan community and the many professional riders who now call the city home.
Developed in close dialogue with the local community, the collection captures the spirit, language and culture of Girona, and marks the continuation of the collaboration between Castelli and R–A/D.
With thanks to: Mariana and Jordi Cantal, Bernat Font Mas, Cristian Cassals, Santi Coronada, Laura Fletcher, and Nathan Haas.
