It’s a desire that lives in all of us. That urge to explore. To take a map, pick two points, draw a line between them, and go.

The space between those points is what we call the Divide. It might meander through a valley, run along the edge of a lake or the shore of an ocean. It could climb mountain passes or bridge rivers.

At first, it might sound like a boundary or a separation. But for a rider, it’s the opposite. For us, the Divide is about anything other than detachment. It’s a line that unifies. It brings together different places and it connects us to the landscape. It means a shared experience, an adventure that reconnects us to people and places that might otherwise be lost to the pressures of modern life.

Every journey changes you. You never come back the same. The Divide is about the joy we take from that change, the delight of exploration, the unique emotions and enlightenment that only a great bike trip can provide. It's about savouring every kilometre, celebrating every climb conquered, relishing every bumpy, twisting back road. The Divide is about making memories, and rediscovering what we thought we’d forgotten.