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R/AD COLLECTION

From the essence of gravel
to full circle notion

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Introducing the ultimate R-A/D Collection, crafted through a visionary collaboration with Richard Pearce: an architect, designer, creative director, and futurist hailing from the vibrant landscape of Amsterdam, the Netherlands.

FROM SOUNDS TO JERSEY DESIGN

The genesis of our first jersey arises from a question: what is the essence of gravel? Richard began with pillars such as exploration, competition, and community, and from these pillars emerged the concept of this jersey: sounds. We captured the shifting symphony of gears, the rhythmic peloton wash, the melodic chatter of riders, and the whispering wind in the trees.

These diverse sounds merged into a singular track, a tapestry of gravel's soul. Through meticulous analysis and specialized software, we translated this auditory journey into visual gradients, dynamically adorning our jerseys.

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NATHAN HAAS: FULL CIRCLE 

The other two jerseys in the R-A/D Collection draw inspiration from and celebrate the career of Nathan Haas, a former professional cyclist. His journey began in mountain biking, then transitioned to road racing, and finally embraced the world of gravel. The core idea of this jerseys is a full circle: starting on the dirt with MTB, moving to road, and returning to gravel. The circle's breadth represents the range of disciplines he pursued. Meanwhile, each dot symbolizes his major victories and races.
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