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Senior Marketing Manager
"Most brands and companies try to meet expectations,
at Castelli we defy them by coming up with surprising, innovative, and groundbreaking solutions"
POSITION SUMMARY
We’re looking for a skilled Senior Marketing Manager to join our growing marketing team at the Italian HQ. The role requires someone with a solid brand/marketing background and the ability to bring fresh ideas and solutions. If you love cycling, have a passion for innovation, and technology is bursting with creativity and aims to be one of the best, this could be an amazing role.
The candidate will play a critical role within Castelli’s organization, be an integral part of a small team that sits at the heart of the brand, and represent the brand to Castelli’s community, customers, industry partners, and athletes.
THE ESSENTIAL FUNCTIONS
- Work with members of the marketing team to develop and implement a marketing strategy aligning with global initiatives
- Actively partner with cross-functional people, including corporate communications, online business units, creative designers, photographers, and product marketing, to ensure a coordinated and consistent message and focus across all customer touchpoints
- Partner with the marketing manager to build and manage annual and seasonal marketing calendars and GTM plans
- Maintain a marketing communication calendar for the world of activities and content, ensuring integration/alignment with all marketing functions (digital and print, retail marketing, PR, product marketing, local and international events, etc.)
- Creation and publication of a wide range of different marketing materials in line with marketing plans
- Annual planning and financial budgeting in cooperation with members of the marketing team
- Work closely with the brand marketing members and product and creative teams, and assist with new product launches.
- Maintain relationships with freelance professionals, cycling media, and other industry contacts
- Routinely share marketing strategies and plans, program results, and relevant industry trends with the worldwide organization.
- Can manage multiple balls in the air without breaking a sweat
QUALIFICATIONS
- Highly strategic, creatively oriented, and results-driven marketer with 4-6 years of brand marketing experience in the cycling, sport, or outdoor spaces, and a proven track record in campaign development and brand storytelling.
- Proven experience creating and executing a wide variety of marketing programs that have scaled globally and driven results across channels and touchpoints.
- Strong ability to think both creatively and strategically in terms of brand and customer growth.
- Strong ability to translate product attributes, brand values, and cultural connections into unique marketing strategies and campaigns.
- Highly organized with a keen eye for details, without losing sight of the big picture, able to drive and manage big projects.
- Ability to meet demanding deadlines while managing multiple projects.
- Excellent communication skills (written and verbal) in both English and Italian. Non-Italian-speaking candidates with a willingness to learn will be considered.
- Strong presentation and public speaking skills.
PREFERRED QUALIFICATIONS
- High level of energy, passion, and enthusiasm for cycling or outdoor.
- Proven ability to plan and drive projects.
- Good knowledge of at least another language beyond English.
- Knowledge of the apparel industry within the cycling business and retail space.
- Strong organizational skills and team player.
- Experience with Google Analytics, G Suite, Adobe Photoshop, Facebook Creator Studio, and third-party social media monitoring/posting platforms.
- Business experience in a direct-to-consumer retail space.
- Willingness to travel and work outside normal business hours.
Working hours: Full Time (Monday to Friday)
Place of work: Fonzaso (BL) Italy